How to Win the AdWords Game

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I needed a way to test new creatives and sales pitches before I gave them to my best affiliates. After considering multiple options, I came to a conclusion that the fastest and the most practical way to do this would be to use pay-per-click engines. Furthermore, of all PPC engines out there, I picked Google AdWords for my tests.

Here is one more reason (probably the most important one) why I use PPC:
You always need to test your new ads, sales letters, and products with the highest quality leads. An offering that produces poor results with good leads will not produce better results with worse leads.

In other words, it is better to fail fast than to drag a poor offering forever. In my situation, there are only two practical ways to apply this principle to work:


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